CREATE — Creative team need a big idea, use creativity tools, then get a major commission

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In a highly com­pet­it­ive mar­ket, a glob­al media com­pany needed to devel­op innov­at­ive new ideas for tele­vi­sion. Highly cre­at­ive by nature, the company’s cre­at­ive team was look­ing for extra sparkle and shine. It needed sup­port to think big­ger, and think dif­fer­ently. Elizabeth and Claire cre­ated an exper­i­en­tial day for the team dur­ing which they worked with their exist­ing ideas, applied fresh new cre­ativ­ity tools, learned the secrets of cre­at­ive geni­us, and developed the abil­ity to facil­it­ate each other’s cre­ativ­ity.

As a res­ult of using new cre­ativ­ity tools, one of the team’s ideas was sub­sequently com­mis­sioned by a major tele­vi­sion sta­tion.

Elizabeth’s work is abso­lutely vital to our team.”
Head of Creative, glob­al media com­pany

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